The main function of the digital marketing expert is to advise and support companies to effectively deploy their activities on the internet in order to reach new customers. To find the optimal ways to help a client in achieving their web objectives, the digital communication advisor analyzes the brand’s universe, the field of activity, and then builds a tailor-made strategy. Here are some roles that a digital marketing expert plays for the growth of your business online.

Perform a digital watch to help its customers stay competitive As the digital marketing sector is constantly evolving, the expert religiously follows all the latest digital trends (SEO, social media, etc.) in order to be able to transmit best practices to his clients.

Improve your sales by digital marketing

The expert also has the role of finding marketing angles to develop your turnover. For example, if you are an e-commerce site and many of your customers abandon their shopping cart; your expert may suggest that you deploy retargeting campaigns, among other things.

Find interesting traffic opportunities.

Its role is to identify sources of traffic that can be adapted to your sector. His advice is crucial because each niche has its intricacies and its own marketing angles. For example, if you are a dentist looking for new patients, it would be a mistake to invest in Facebook advertising first.

Imagine that a person has just moved to a new city and is looking for a dentist. How is he going to find the dentist nearby? Most probably, he will be doing a Google search. Thus, the best strategy for the dentist to adopt is to be present in Google search results. For this, deploying a local SEO campaign can be particularly effective.

So, as you will have understood, your digital marketing expert will give you guidance to quickly achieve your objectives by focusing on the levers most suited to your sector.

Analysis of your current digital marketing strategy

In case you have already deployed web marketing campaigns, the expert will review your performance and produce recommendations. For example, he can compare your Facebook publications to those of your competitors or perform an audit of your Google Ads campaigns, etc. Your digital marketing expert will then deliver his report to you with a concrete action plan.

Develop your brand awareness

Building your notoriety can sometimes be a real challenge. Your web marketing expert can help you set up campaigns to increase your brand’s exposure on the internet.

Build a strong branding

He can offer you partnerships with other websites, develop specific campaigns on social networks (Facebook interaction campaigns, User Generated Content, etc.), and much more.

Improve engagement with your customers

Engaging your customers is a winning strategy in digital marketing. It can turn your customers into true ambassadors and result in increased sales. To help you achieve this goal, your digital expert can suggest, for example, to make sweepstakes.

Manage email marketing campaigns

Retaining your traffic is fundamental for the growth of your business. Having a system in place to capture your customers’ emails and deploy email marketing campaigns can help you dramatically increase your website traffic and sales.

Analyze statistics

The digital strategist will be able to intelligently interpret the statistical data of your website in order to identify your strengths and weaknesses. For this, it will analyze your Google Analytics account, explore the data from Google Search Console. This will allow them to understand how your audience interacts with your content and to identify areas for improvement.

In a hyper-connected world of competition, online marketing has become a crucial tool for businesses of all sizes. However, it is not always easy to adapt to these new consumption habits. However, this digital transformation is essential to remain competitive and stand out from their competitors. This is why the role of digital marketing experts has never been more important.

As a digital agency, MadeHuge is specializing in inbound marketing. They help companies rethink their marketing approach, align marketing and sales and review the way they attract and engage their customers by implementing a flexible and impactful inbound marketing strategy to establish your legitimacy, generate qualified leads and increase your turnover. More than a digital agency, MadeHuge is your real partner in the growth of your business!